Privacy Policy MSR Electronics GmbH


It is important to us to make as transparent as possible how and for what we use your data. We need some information in order to be able to offer you personalised functions and content in our app, our website, our webshops and or on other platforms, or to be able to provide you with suitable offers relating to the MSR data loggers (e.g. information on new products, additional content, special offers, coupons or discounts). We handle your data responsibly and only use it within the framework of the applicable data protection laws, in particular the Swiss Data Protection Act (DSG) and the EU General Data Protection Regulation (DSGVO).

In the following we inform you comprehensively about what happens with your data – especially about what and how as well as why something happens. You can also find all the information that we are obliged to provide under the EU General Data Protection Regulation here.


1. Responsible body

MSR Electronics GmbH
Mettlenstrasse 6
CH-8472 Seuzach, Switzerland

Phone: +41 52 316 25 55


2. Representative in the EU

Please contact us for this purpose.


3. General overview

This data protection information applies to all offers and services of MSR Electronics GmbH. Below you will find information on data processing by MSR Electronics GmbH.

3.1. Use of our website (incl. online shops)

When you visit our website, data is automatically collected that enables an assignment to a person. Specifically, the following data is collected:

  • IP address
  • User ID, if the user is authenticated via HTTP
  • Date and time of the request
  • Content of the request (concrete page)
  • Access status/HTTP status code
  • Data volume transferred in each case
  • Technical data of your end device incl. device-specific information, such as the hardware model you are using, the operating system version, unique device identifiers, and mobile network information

This data is automatically transmitted to us and stored in log files. This data is not stored together with other personal data of the user. We use the data:

  • to grant access to our services (website, online shop);
  • our services are user-friendly; and
  • to investigate system safety and stability.

The described data processing is absolutely necessary for the provision of our services. Insofar as we use this information to improve our online services or to prevent misuse, we have a legitimate interest in ensuring functionality and fault-free operation and in being able to offer a service that is in line with the market and interests (Art. 6 (1) f DSGVO). There is no possibility of objection on the part of the user.

Storage period: This data is deleted after 28 days at the latest, unless a security-relevant event occurs (for example, a so-called distributed denial of service attack). When a security-related event occurs, server log files are stored until the security-related event is fully resolved and clarified.

We also use cookies and plugins from third-party service providers on our website. We provide details in separate sections of this privacy statement.

3.2.  Registration and orders in the online shops

You have the possibility to register in our online shops and to place orders. The data is entered by you in an input mask and transmitted to us and stored. It is mandatory that the following data be collected:

  • Email
  • First name and surname
  • Password
  • Address

At the time of registration and later logins, the IP address of the user and the date and time of registration or logins are also stored. Data is also processed in connection with transactions carried out via this account, in particular orders (items ordered, delivery, invoice amount, payment details).

Subject to the following, this data is used exclusively for the provision and operation of the customer account and the acceptance and processing of orders. We process the payment and delivery of orders via third-party service providers. For this purpose, these service providers receive from us the data necessary for the fulfilment of their tasks (in particular the name of the customer, the delivery address and a list of the ordered articles).

Accordingly, this data processing is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual or contractual measures (Art. 6 para. 1 lit. b DSGVO). In addition, we rely on the consent given by you at the time of registration or order.

Storage period:

We store this data for the duration of the contract and until the expiry of the legal or possible contractual warranty and guarantee rights. After expiry of this period, we shall retain the information required by commercial and tax law relating to the contractual relationship for the periods specified by law. For this period, the data are processed again solely in the event of an audit by the financial and tax authorities.

3.3. Ratings in the online shops

You have the possibility to rate the products offered in our online shops. The data is entered by you in an input mask and transmitted to us and stored. The following data will be collected:

  • Rating (stars)
  • Rating text
  • Name
  • Email address

At the time the rating is submitted, the user’s IP address and the date and time of registration or login are also stored. You can also specify whether the name and email address should be stored in the browser of your terminal device. If you agree to this, a cookie will be set in the background.

The rating, the rating text and the name given will be published in our online store for everyone to see. The other data (in particular the Email address) are used to ensure the functionality and error-free and abuse-free operation of the rating system. Based on the content of your rating, we would also possibly allow us to contact you directly.

We base this data processing on the consent given by you at the time you submit your evaluation.

Storage period: The rating is intended to serve other users. Accordingly, this data is generally not deleted. However, you are entitled to request the deletion of your rating at any time. Likewise, we are entitled to delete ratings at our discretion.

3.4.  Plugins from Google (e.g. Analytics and Tag Manager)

General information

This website uses services of the American Google LLC or, for European users, of the Irish Google Limited Ireland or its subsidiary YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA. YouTube LLC. For details on data processing by Google, please refer to the relevant privacy policy:

Personal data is thus transferred to the USA, the data protection of which is currently not assessed as adequate by the European Commission and the Federal Data Protection and Information Commissioner (FDPIC). We cannot completely exclude risks in connection with this data transfer (state collection and processing). The data transfer is based on your express consent of the user (Art. 6 para. 2 lit. b DSG or Art. 49 para. 1 lit. a DSGVO).

Your consent also serves as the basis for the data processing described below (Art. 6 para. 1 lit. a DSGVO). In addition, we rely on our legitimate interest in analysing user behaviour and the design of our website in order to optimise both our web offering and our advertising (Art. 6 (1) lit. f DSGVO).

Google Analytics

Google Analytics is a web analysis service. Web analysis is the collection, collation and evaluation of data about the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject has accessed a website (so-called referrer), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed.

The service uses cookies (see below). The IP anonymization function is activated on this website. This means that the IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Google uses this information on our behalf to evaluate the use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by the browser within the scope of Google Analytics is not merged with other Google data.


We embed videos from YouTube on our website. Normally, when you access a page with embedded videos, your IP address is already sent to YouTube and cookies are installed on your computer. However, we have integrated our YouTube videos with the so-called “extended data protection mode”. As a result, YouTube does not store any information about visitors unless they play the video.

When you click on the video, your IP address is transmitted to YouTube and YouTube learns that you have viewed the video, as well as the date and time of playback and the website on which the video was embedded. If you are logged in to YouTube, this information is also assigned to your user account. You can prevent this by logging out of YouTube before viewing the video or by configuring your YouTube account accordingly.

YouTube also permanently stores cookies on the user’s terminal device.

3.5.  Cookies

This website uses cookies. Cookies are small text files that are permanently or temporarily stored in your computer when you visit this website. The purpose of the cookies is in particular the analysis of the use of this website for statistical evaluation as well as for continuous improvements.

In your browser, you can deactivate cookies in full or in part at any time in the settings. If cookies are deactivated, you may no longer be able to use all the functions of this website.


4. Contact form and Email traffic

A contact form is available on our website, and our online shops, which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored. At the moment of sending, the date, time and IP address are also processed.

Alternatively, it is possible to contact us via the Email address provided. In this case, the user’s personal data transmitted with the Email will be stored.

This data processing serves us solely for the processing of the contact. In the case of contact by Email, this also constitutes the necessary legitimate interest in processing the data. The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. Depending on the circumstances, data processing is based on the user’s consent, the implementation of pre-contractual measures, the fulfilment of a contract and/or to protect our legitimate interests. Accordingly, the legal basis for data processing is Art. 6 para. 1 lit. a, lit. b and/or lit. f GDPR.

The data will be deleted as soon as they are no longer necessary to achieve these purposes. For the personal data from the input mask of the contact form and those sent by Email, this is the case when the respective conversation with the user has ended. The conversation is terminated when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by Email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case, unless their storage is necessary to comply with contractual or legal obligations.


 5. Newsletter

You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. In addition to the Email address, the IP address and the date and time of registration are collected. When the newsletter is sent, user-specific information is collected on whether and when our newsletter is opened and whether the links contained therein are clicked on (success measurement by means of opening and click rates).

The collection of the user’s Email address is used to deliver the newsletter. The data collected in connection with performance measurement is used to further optimize our content in the future.

The data is collected via the US service Campaign Monitor of the CM Group, based in Nashville, Tennessee. We expressly point out that the personal data will be transferred to the USA, whose data protection is currently not assessed as adequate by the European Commission and the Federal Data Protection and Information Commissioner (FDPIC). We cannot completely exclude risks in connection with this data transfer (state collection and processing). The data transfer is based on your express consent of the user (Art. 6 para. 2 lit. b DSG or Art. 49 para. 1 lit. a DSGVO).

We rely on your consent for this data processing. The legal basis is therefore Art. 6 para. 1 lit. a GDPR.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The user’s Email address is therefore stored for as long as the subscription to the newsletter is active. The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, you will find a corresponding link in every newsletter.


6.    Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. An informal message by Email to us is sufficient for this purpose. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

If the data processing is based on the GDPR, you have the right to object to the processing of your personal data at any time on grounds relating to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this data protection declaration. If you object, we will no longer process your personal data concerned unless the processing serves the purpose of asserting, exercising or defending legal claims. If your personal data is processed for the purpose of direct marketing, you have the right to object to such processing at any time; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing.


7.    Your rights

7.1.   Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

7.2. Objection to advertising Emails

If your personal data is processed on the basis of legitimate interests, you have the right to object to the processing of your personal data if there are grounds for doing so that arise from your particular situation or if the objection is directed against direct advertising. In the latter case, they have a general right of objection, which is implemented by us without specifying a particular situation.

7.3. Right to restrict processing

You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

If the processing of your personal data has happened / is happening unlawfully, you can request the restriction of data processing instead of deletion. If we no longer need your personal data, but you need it to exercise, defend or enforce legal claims, you have the right to request restriction of the processing of your personal data instead of deletion. If you have lodged an objection under the GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data. If you have restricted the processing of your personal data, such data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.


8. Disclaimer

MSR Electronics GmbH assumes no liability for the correctness, accuracy, timeliness, reliability and completeness of information.

Liability claims against MSR Electronics GmbH due to material or immaterial damage resulting from the access, use or non-use of the published information, through misuse of the connection or due to technical faults are excluded.

Visiting websites, the use of the information contained therein and the use of offers listed there are at your own risk and responsibility.

Liability is also excluded for loss of profit, failures of the internet of all kinds (e.g. business interruption, malfunctions, viruses, harmful components, terrorist acts ... etc.), misuse by third parties (viewing of data, copies etc.) as well as loss of programmes or other data in your information systems. This also applies if MSR Electronics GmbH’s website explicitly states the possibility of such damages.

Liability for links

Some links on websites lead to websites of third parties. These are no longer under the control of MSR Electronics GmbH.

MSR Electronics GmbH therefore assumes no responsibility for the accuracy, completeness and legality of the content contained therein and linking to other websites and for any offers, products and (services) contained therein.

This also applies if these websites contain the MSR Electronics GmbH logo or another protected name. The access and use of linked websites are at the user's own risk.


9. Copyright

The copyright and all other rights to content, images, photos or other files on the website exclusively belong to MSR Electronics GmbH or the named owners. For the reproduction of any elements, the written consent of the copyright holders must be obtained in advance.


10. Changes

MSR Electronics GmbH may amend this privacy policy at any time without prior notice. The current published version or the version valid for the respective period shall apply. This privacy policy has been written in several languages. In case of divergence, the German version shall prevail.


11. Applicable law and jurisdiction

For any disputes with you – as visitor and user of the websites of MSR Electronics GmbH – resulting from the operation or visit of websites, the courts in Winterthur, Switzerland, are responsible. Only Swiss law is applicable.

Copyright © 2018 MSR Electronics GmbH. All rights reserved.